These two shots are of my front cover and contents page.
Tuesday, 20 April 2010
How did you attract your audience?
These two shots are of my front cover and contents page.
Sunday, 18 April 2010
Technology i used while making my magazine
Photoshop
i used Adobe Photoshop CS4 to create my front cover of the magazine, i had never used photoshop before this so i had to learn how to use the software, i quickly learned with help from my teachers and started to crop images and play with the settings. I used photoshop to edit the images and create sell lines for my magazine.
In Design
i used Adobe In Design to create the contents page and double page spread for my magazine, i had never used this software before but i was able to use this using the skills i had learnt from using photoshop.
Camera
i had to use one of the cameras to take my shots for the magazine and for my target audience, this was fairly simple to use after i had been given basic instructions, i used the camera out and about and also in the studio.
Studio
i done my photoshoot in the studio, this was a good place to take my photos as it has quality lighting and resources, with help from my teachers i set up the lighting with the camera so the flash would work well.
Computer
i had to use the computer to produce all of my work and to produce my blog, i used the computer well for research purposes. I also had to use a cable to link the camera with the computer to get my images from the photoshoot.
Itunes
I had to use my itunes to create a soundtrack for the video i created for my target audience.
Windows Movie Maker
i had to learn how to use this software on my own, i used this to create a video for my target audience.
Blogger
i had to use blogger to create my blog for my evaluation and research/planning.
UK Tribes
i used this for help on the social groupings for my evaluation.
In what ways does your magazine use or challenge forms and conventions of real magazine products?
Front Cover
This is a front cover from the magazine billboard, this is the front cover that inspired me the most and for this reason i made mine similar to this. I love the way the main colour of the magazine is located in the title of the magazine and towards to the top third of the screen. Also i like the old school black and white feel of this front cover, this is why i have made mine in black and white so it has a similar effect as this front cover. In addition the models head covers some of the title this is another effect i tried to copy.
I believe that my magazine front cover is very similar to the one made by Billboard. I have kept a consistent colour scheme with not many colours being used as i think it looks more professional like this. The title of the magazine is similar to the professional one as it contains the most colour on the page and the models head is covering the title slightly. Both covers pictures are in black and white, this adds to the effect and creates an old school feel to the magazine, also both covers look like they are from the HipHop genre. From the professional front cover above mine i created my own using the inspiration i gained from the professional magazine.Who would be the audience for your media product?
This is a photo i took of Liam Raine, he could fit in with the urbans, rockers or even casual social groupings, he has mixed music tastes which is good as my magazine is a mixed genre magazine. This shot brings the words, young, free and carefree to my mind, this is him just having a good time, enjoying himself. This shot describes my target audience well.
This shot shows my target audience perfectly, they are dressed differently to show off their different styles, this image shows us the genres of rock and HipHop perfectly.
What kind of media institution might distribute your product and why?
IPC Media produces over 85 brands so they are a quality distributor, in the United Kingdom almost 27 million adults read a magazine produced by IPC Media each month, this fact proves that they are a well known and respected producer. IPC Media create well known and read magazines such as NME, which is aimed at the sort of audience i would like to aim my magazine at so this is good. Also they produce the magazines Uncut and Loaded whose target audience is also similar to mine, this assures me that IPC Media know how to produce a magazine well for my audience.
Since IPC Media produces so many different brands, over 85, this suggests they would be interested in producing my magazine.
I would use Marketforce to distribute my magazine as they are a great company that specialises in magazine and newspaper distribution within the UK, they successfully market 23% of the total magazine category, this tells me they would do the job properly and effectively.
Thursday, 15 April 2010
How does your media product represent particular social groups?
I used UK Tribes to help gain and understanding on the different type of social groupings and find out which ones i would like to aim my magazine at. Since my magazine is mixed genre, which the genres being starkly different, i had to use this site to gain a better understanding of the different social groups and find out which ones would become my target audience.
This is my front cover complete, as you can see it contains to different styles, i think the colours and some of the sell lines relate to the HipHop genre well, but the pose the model is doing is a rock pose so the front cover represents to very different genres of music.
The social groupings i have aimed my magazine at are; rockers, urban, blingers and townies. I have aimed at rockers and urbans as the music genres my music magazine are about relate to these different social groupings so these groupings would be interested in my magazine. I have also aimed at blingers as they are similar to the urbans and would like to the HipHop side of my magazine, i have also aimed at townies.
This is a video i have made to help show what social groupings i have targetted my magazine at, the video shows some images of what that particular type of social groupings activities, hobbies and interests are. Also the soundtrack i have made around YouTube rules correspond with the current social grouping that is currently being showed.
Tuesday, 9 March 2010
screenshots of my front cover during the making of it
Friday, 12 February 2010
Ideas for names
· Street
· Alive
· Troublemaker
· Homecoming
· Knowledge Attack
Some names for my featured band are as follows;
· Play Dirty
· BingBong Brothers
· GameOver
· Money In the Bank
· Terror on the Terraces
Thursday, 11 February 2010
Proposal of ideas
My target audience for my magazine will be 16 to 25 year olds, I will aim at both the male and female market, but more emphasised on the male market. I found out from my questionnaire that the music genres most popular are; Hip-Hop, rock and Drum and Bass, so from these results I have chose to make my genre Hip-Hop and rock. I found out that the most popular thing to find inside a music magazine is interviews and tour information. I will price my magazine around about the £3 mark as I think it is a fair price to pay.
Adverts inside the magazine will be aimed at both sexes in general but more advertisement will go towards the male gender.
On my contents page i will include a little bit about this month’s issue of the magazine written by the editor. I will try and keep my colour scheme consistent with a strong and recognisable masthead. I will keep the colour scheme down to about 3 or 4 colours and make them stand out.
Tuesday, 9 February 2010
Mood Board
This is my moodboard, i have created from my results i recieved from my focus group and questionaire, i have also added some of my own ideas and insperations.
In the centre of the board is a picture of Peter Lovenkrands who plays football for Newcastle United, to the top right of the board you can see the Coca-Cola Championship logo, from my research i found out that football is one of the most popular activities that my audience participate in or watch so this links in with the main image of Peter Lovenkrands. Also to the right there is an image of David Haye who is a famous name within boxing, this is another sport popular with my audience. Many famous shops and logos are placed around the board such as ; TOPMAN and River Island, these are two popular shops that i found out from my focus group. The most popular non alcoholic drink i found out is Coca-Cola and Dr Pepper and the most popular alcoholic drinks are Carling and WKD, so images of these are located within in the mood board. Since my audiences age is around 16-25 many food places and brands that are popular and easy to make are located; Greggs, Pot Noodles and Galaxy chocolate. One of the most popular activities with the male audience is playing video games, so i have included an image of an Xbox 360 and the most popular games, Fifa 10 and Call of Duty ; Modern Warfare 2. The most commonly used social networking site is Facebook so i have included and image of their logo, also Spotify is gaining in popularity as a good way to share and listen to music so this is why i have included their logo.
Thursday, 28 January 2010
Focus group
Adam Pollock, Jordan Hanratty, Oliver Braithwaite, Marcus Bell, Emma Shield and Sam Kirby.
I will now write what i asked my group and the replies i received.
What do you like to find within a music magazine?
Adam Pollock - "The current top 40 single and album charts as it is all ways interesting to know who is currently number one. I would also like to read about interviews from high profile names."
Jordan Hanratty - "Free posters of featured bands and band information"
Oliver Braithwaite - "within a music mag i would like to see details of upcoming music tours by famous artists and i would also like to find interviews."
Emma Shield - "i like to read music magazines with lots of images and interviews."
What are your favourite clothing Brands?
Adam Pollock - "River island, Topman and Nike"
Jordan Hanratty - "Dunlop, donnay and diadorra"
Oliver Braithwaite - "SuperDry"
Marcus Bell - "Adidas, Kangol and Lotto "
Sam Kirby - "River Island, Topshop and New look"
What is your favourite music genre?
Adam Pollock - "Indie"
Jordan Hanratty - "Rave"
Oliver Brathwaite - "Reggae-Rock"
Marcus Bell - "Hip-Hop"
Emma Shield - "R'n'B"
Sam Kirby - "R'n'B"
What is your favourite drink alcholic/non alcholic?
Adam Pollock - "WKD, Coke"
Jordan Hanratty - "Carling, Dr Pepper"
Oliver Brathwaite - "WKD, Coke"
Marcus Bell - "Carling, Dr Pepper"
Emma Shield - "Stella, Fanta"
Sam Kirby - "Fosters, Coke"
Wednesday, 27 January 2010
Questionaire results
For my audience research i asked 20 people to do my questionaire, to keep the results fair i asked 10 male and 10 females.
The target audiences age for my magazine will be 16-21
I will target both males and females and will try to keep the magazine open for both genders.
The bar chart to the right shows the result of my questionaire for most popular music genre, each person who filled in a questionaire chose one music genre so the result is out of 20. The most popular music genre is Hip-Hop with rock, R'n'B and Drum and base coming a close second, and the least popular genre is pop. After finding these results out i am considering making my magazine based on the Hip-Hop genre with a twist of rock.
This graph shows the results of my researcjh questionaire onto who's is the most popular artist. I asked 20 people to pick their favourite 4 artists/bands out of the list, you could only select the same artist/band once, the result is out of 80 votes.
Joint top with 9 votes are; Enter shikari, Black Eyed Peas and Linkin Park, Tupac came a close second with 8 votes. 3rd place was Tinchy Stryder. From this graph i have found out that the artists/bands most popular are from the rock/R'n'B/HipHop genre.
From my questionaire i have found that 75% of the people who completed my questionaire preffered bands to solo artists. The most popular answer for the question "How often do you read music magazines?" was 'sometimes' recieving 40% of the votes. 90% of people like lots of images within music magazines and the maximum price they would pay for a music magazine would be £4.
The most popular answer for the question "What would you like to find wihin a music magazine?" was interviews, new band information and tour information. 50% of people buy music 'often'. Also the most popular shop for males was Republic and the most popular for females was River Island. Also 40% of males put Carling as their favourite drink while 65% of females put WKD.
Primary research - questionaire
Age: Gender:
Out of the following which genre do you prefer?
Rock Pop Hip-hop R’n’B Indie Metal Dance Trance Rap Drum’n’Base
Out of the following artists/bands who do you prefer?(4 max)
Papa Roach Enter Shikari Lady Gaga Cheryl Cole Black Eyed Peas Tupac Prodigy Take That Jordin Sparks Taylor Swift Tinchy Stryder Queen Darren Styles Paolo Nutini Linkin Park Goldie Lookin Chain
Do you prefer bands or solo artists?
Bands Solo artists
How often do you read music magazines?
Never Rarely Sometimes Often Very often
What is the maximum price you would pay for a music magazine?
£1 £2 £3 £4 £5 £5+
In music magazines do you like lots of images?
Yes No
What do like to find within music magazines?
____________________________________________________
____________________________________________________
____________________________________________________
Do you buy music often?
Never Rarely Sometimes Often Very often
Tuesday, 26 January 2010
Secondary research - Uncut
Uncut magazine;
Uncut is a magazine made by the same people as NME, it has nicknamed itself, NME's cooler, Older brother. The magazine mainly focusses on modern indie, classic indie and rock.
The pie chart on the right shows Uncuts readers gender, the green section is 86% of the chart and is male, so only 14% are female, this tells us that the main audience for Uncut is males. The average age of their readers is 37 so this tells us their target audience is middle age men. The advertisements inside the magazine willl be aimed at this age group, and since 86% of uncuts readers download music weekly compared to the national average of 32% and 46% of readers listen to the radio regulary, this tells the advetisers what the readers are interested in so they can advertise products they want and are suitable for them.
Friday, 22 January 2010
Secondary research - NME
Thursday, 21 January 2010
Analysis of a double page spread
The main focus of the article is the image of the artist on the right hand side, the image covers the whole right hand side of the page so this tells us she is important. Her tartan shirt, which is normally warn my men, this shows her masculinity however she is stood with her hands on her hips with her underarm showing, on the right arm you can see her tattoo, this tells us she is quite rebellious and along with her pose it suggests she is strong and demanding attention.
The artists eye line is at the same with the main focus of the left hand side page, the large text at the top of the page, this could be to represent her saying it. The font looks good and attracts the readers eye as it stands out well against the simple white background. Also the artists tartan top matches the colour scheme as only black, red and white colours are used.
i think this page works well as the text stands out well with the image dominating the right hand page this tells us she is a dominant figure. The simple background makes the article easy on the eye which appeals greatly to me as from the customer point of view i wouldn't want to read something which is hard on the eye and difficult to read.
Analysis of a double page spread
Analysis of a double page spread
Monday, 18 January 2010
Analysis of Kerrang contents page
Sunday, 17 January 2010
Analysis of Vibe contents page
The first thing you notice when you look at this page is the artist picture towards the bottom of the screen. You follow her legs up to the bright white writing at the top of the page, her legs act as the guideline to where you should start to read. The background colour works well, with a créme background fading into a dark background towards the top of the screen. The clothing the artist is wearing matches the background colour and helps her stand out. This page is particularly attractive to male readers of the female to male readers as of the females lack of clothing, however it attracts female readers as she is wearing nice fashionable clothing, the jewellry looks posh and expensive this helps attract the readers eye and build up the thought she is a classy artist.
At the top of the page the word 'contents' is written in a fashionable way, this catches the readers eye as it is in bright white text that stands out when against the dark background. The hollow letter V in the top right hand side of the page, when you first spot this, I think it looks like strings holding the artists legs in the air, but when you look at it more carefully you realise its a V, representing the name of the magazine, Vibe.
Analysis of Vibe contents page
Friday, 15 January 2010
Textual analysis of Billboard magazine
I think this cover works well, the first thing you notice about the magazine is the masthead, your eyes are drawn towards the colourful masthead as it is on a black and white background this stands out well. You easily identify the magazine from the masthead as it is in the same recognisable font and colour every week also it is bright and colourful unlike most magazine mastheads. In addition, the artists head covers some of the masthead blocking some of the letters, even though you cannot fully read the title you still identify the magazine from the coloured in letters at the end of the masthead.
Once you have identified the magazine your eyes move towards the artist featured in the left hand side of the page, from the image you can identify that the artist is from the R’n’B music genre, you can identify this from the items of clothing he is wearing. The image is set over a lake, the artist is sat on the side smoking a cigar and looking out across the lake, with scenery in the background. This image works well as the colour contrast well with each other, the white of the water and the dark clothing. The black and white background is used to try create an old school theme. The text in the sell lines to the left stand out well against the black of his clothing, white on black, this makes it easy to read and more likely to attract the reader. Also the sell lines on the right stand out well against the black and white background, red on white.
This front cover has inspired me to design one similar to this, the background works very effectively with the colour scheme and the text stands out well so it is easy to read. The background picture creates an old school feel about it and I would like to try and recreate this. My favourite bit about this cover is that because of the black and white background the colourful masthead stands out well, i would like to create my masthead to be similar, colourful and easily recognisable.
Thursday, 14 January 2010
Textual analysis of Vibe magazine
The first thing you look at when looking at the magazine it the medium close up of the artist, your eyes then get dragged towards the magazine masthead as the text is in large, bold black writing and stands out against the light background, once again the artists head covers some of the masthead but since vibe is a well known magazine we recognise it from the font and position of the masthead. After you have identified the magazine your eyes move towards the strap line as it is large bright pink text, this stands out against the masthead. The colour pink also collaborates with the artists clothing as it is the same colour and is the main focus of the magazine. Also the sell line at the top of the magazine matches the bright pink text as the word ‘Hollywood’ is also in the same colour and font, this word is used bright text as it attracts the reader.
The background for this cover is plain white and fades darker towards the bottom on the page, this is an easy background on the eye and makes the writting and the image easily stand out, the dark colour text can easily be read. The lack of other images on the page show that the main focus is on the artist centred. The clothing he is wearing tells us that he is an artist from the R'n'B/HipHop genre, also his top his open revealing his body which is full of tattoos and his gold necklace which looks like a bag of coins, suggests he is successful.
The image is layered as if the artist is standing in front of masthead and the right hand side sell lines, the text to the left of the page is layered so the text is on top of the artist meaning it is important. Also the writing at the top of the page looks like it is on the same layer as the text on top of him.
The image is pictured in the middle of the screen so the reader automatically thinks he is the centre of attention, this is one of the reason why this page has inspired me, the main reason is that I think the colours work well together, the pink writing stands out and matches his clothing with suggests the pink writing is the most important and you look there before you read the other text.