Tuesday, 9 February 2010

Mood Board


This is my moodboard, i have created from my results i recieved from my focus group and questionaire, i have also added some of my own ideas and insperations.
In the centre of the board is a picture of Peter Lovenkrands who plays football for Newcastle United, to the top right of the board you can see the Coca-Cola Championship logo, from my research i found out that football is one of the most popular activities that my audience participate in or watch so this links in with the main image of Peter Lovenkrands. Also to the right there is an image of David Haye who is a famous name within boxing, this is another sport popular with my audience. Many famous shops and logos are placed around the board such as ; TOPMAN and River Island, these are two popular shops that i found out from my focus group. The most popular non alcoholic drink i found out is Coca-Cola and Dr Pepper and the most popular alcoholic drinks are Carling and WKD, so images of these are located within in the mood board. Since my audiences age is around 16-25 many food places and brands that are popular and easy to make are located; Greggs, Pot Noodles and Galaxy chocolate. One of the most popular activities with the male audience is playing video games, so i have included an image of an Xbox 360 and the most popular games, Fifa 10 and Call of Duty ; Modern Warfare 2. The most commonly used social networking site is Facebook so i have included and image of their logo, also Spotify is gaining in popularity as a good way to share and listen to music so this is why i have included their logo.

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