What kind of media institution might distribute your product and why?

I have had a look and some different media companies that might distribute my magazine and i have decided that IPC Media would be a good choice.

IPC Media produces over 85 brands so they are a quality distributor, in the United Kingdom almost 27 million adults read a magazine produced by IPC Media each month, this fact proves that they are a well known and respected producer. IPC Media create well known and read magazines such as NME, which is aimed at the sort of audience i would like to aim my magazine at so this is good. Also they produce the magazines Uncut and Loaded whose target audience is also similar to mine, this assures me that IPC Media know how to produce a magazine well for my audience.

Since IPC Media produces so many different brands, over 85, this suggests they would be interested in producing my magazine.

I would use Marketforce to distribute my magazine as they are a great company that specialises in magazine and newspaper distribution within the UK, they successfully market 23% of the total magazine category, this tells me they would do the job properly and effectively.